This image provided by Mars Food shows the new logo/name of Ben’s Original. The brand, which has been criticized for perpetuating racial stereotypes, will now be known as Ben’s … Uncle Ben's is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Texas.Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s. Uncle Ben's rice has officially changed its name and logo. Uncle Ben’s Infused Rice Mexican Flavor with the lot number 351EKGRV01, made by Mars Foodservices of Greenville, Miss., was the common food item eaten by ill students.” The Illinois Department of Public Health has also now reported several children getting ill from eating Uncle Ben’s Infused Rice to the CDC: Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, … Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, … Mars Food - what do we mean by Sustainably Grown**? Sustainably Grown** Rice Uncle Ben’s®, Mars Food Rice is the daily staple for more than 3.5 billion people around the world. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. The Uncle Ben character, depicted on the brand's packaging as an African-American rice grower, first appeared in the early 1940s and has long been criticised as … The Uncle Ben's rice brand is getting a new name: Ben's Original. The Uncle Ben's rice brand is getting a new name: Ben's Original. Traditional rice production practices use approximately 40% of the world’s irrigation water, and are responsible for up to 10% of global greenhouse gas emissions – and demand for rice will only increase. However, traditional rice production use approximately 40% of the world’s irrigation water, and is responsible for up to 10% of global greenhouse gas emissions. The Uncle Ben's rice brand is getting a new name: Ben's Original.