This is the copy beside the subject line. The more you write them, the more you become comfortable with them. 64% of people say they open an email because of the subject line. Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. The Bottom Line. Some common throat-clearing word and phrases include: however, moreover, and in fact. And while what you write in your email is crucial, it’s the email subject line that really counts. But always try to convey your meaning in as few words as possible. If you only have one, take a little more time to explain your content. Use a little alliteration: sometimes using alliteration can come off corny, but if you choose smart, strong words, it will at least be fun to read. 1. Much like copywriting a headline the subject line will need to have a great hook in it. And how you write to your recipient makes all the difference. After the final touches are put on your CTA, you can move along to the editing and testing email phase. Personalization is one of the ways to make an addressee open your email. Choose your favorite version afterwords. Learn more about SendGrid's Privacy Policy here and Twilio's Privacy Policy here, SendGrid uses cookies to enhance your experience. You can still compile this even if you’re in a time pinch by addressing the following questions: Once you’ve worked through a version of the above steps most applicable to your program, you can start implementing these email copywriting best practices. Perfect copywriting for the best email subject lines. By continuing to use our site, you agree to our, preview text is just as relevant as the subject line. This is more of a personal opinion than professional opinion but I detest the sight of an emoji in a subject line, no matter the industry or brand. These figures are up to date as at 1 February 2017. Enlist another set of eyes to review the content so they can provide any additional perspective. Protip: Being concise is one of the harder aspects of writing! Although there seems to be a lot to keep track of, if you keep these themes in mind, you’ll be more likely to write effective email content: Now that you know best practices, it’s important to remember that email copywriting is only one, albeit critical piece of an email marketing strategy. Here’s some examples of how my email appear in the inbox with these personal sounding subject lines and copy: Basically if your email copy is very personal sounding, it’s not a huge leap to think the subject line should also be personal sounding. Before you open up a blank doc, first take a step back and ensure that you (and all stakeholders) are working off of a strong foundation and understanding of your brand voice. Just like meeting the parents or showing up for your first day in a new job, first impressions are critical—especially so in email. Email copywriting: effective subject lines. Use strong, exciting, and even unexpected (when appropriate) versions of action verbs. In this article, I’m going to share with you 6 email subject lines that really work in getting your emails opened, read, and responded to by subscribers.. You must know, however, that although an interesting email subject line usually prompts a subscriber to open and read your email, it is not the number one factor that contributes to the success of your email marketing campaigns. Be sure not to misrepresent your email’s content. This is going to be the device that encourages people to open your email and read it (and then, hopefully, click on the call to action). Spending time on email copywriting and crafting the perfect subject line is an art form. Spending time on email copywriting and crafting the perfect subject line is an art form. As temperatures rise and people are spending more time grilling and soaking up the sun outdoors, how can you capture their attention with your email subject lines? A rewarding one, nonetheless, which can entice people to open the email and read the content. This is a great time to ensure that a piece like the subject line still fits in with the entire email now that you’ve written it. In fact, the reader should already have an idea of what the CTA will say because you’ve set it up to transition smoothly. The headline does not need to cover everything within the story. The “from name” is itself a content piece. Remember: it’s much more effective if you tell your readership what the email contains, rather than give them the “sell”.Just like headlines, you might want to employ one of the psychological techniques in your subject line (as long as you adhere to the other success principles): Although there has been some preliminary research into how many words affect the open rate of an email, there seems to be no consistent number of words that prove best practice when it comes to wheedling opens. Consider using a first name in your from line. Here at SendGrid we’ve A/B tested versions of this and using a first name from SendGrid won out.