Linear model. Transactional model relates communication with social reality, cultural up-bringing and relational context (relationships). Transactional Models. This model also highlights the role of ‘cues’ in impacting our messages. These models move away from referring to people as senders and receivers to referring to people as communicators. This means that both communicators (the sender and the receiver) are responsible of the effect and effectiveness of the Barnlund’s Transactional Model of Communication is a model that explores interpersonal, immediate-feedback communication. By interpersonal communication we mean communication taking place between two individuals. Non-verbal feedback like gestures, body language, is also considered as feedback in this model. A transactional communication model depicts communicators as sending and receiving messages simultaneously. Communication Models – Types, Advantages and Disadvantages. • Transactional model talks about simultaneous message sending, noise and feedback. The transactional model, unlike the linear, recognizes that communication is a simultaneous process and therefore switched both the terms “sender” and “receiver” to “communicator.” It also adds “environment,” which embraces not only physical location, but also personal experiences and cultural backgrounds. Understanding This Chapter In this section, you will learn about three models of communication: I. Transactional model relates communication with social reality, cultural up-bringing and relational context (relationships). I. Linear Model of Communication. Advantages of Barnlund’s Transactional Model of Communication • The model shows shared field experience of the sender and receiver. Central to this approach is the idea that feedback for the sender is the reply for the receiver. The transactional model does not indicate a sender or a receiver, but it rather labels the interlocutors as communicator A or B. this model best represents the face-to-face communication. Transactional mode of communication is simply one of the two types of interpersonal communication. Communication Models are conceptual models used to explain the human communication process. It includes communicators, encoding, decoding, and the channel. 2)Helical Model. Each person in the communication act is both a speaker and a listener, and can be simultaneously sending and receiving messages 3. TRANSACTIONAL MODEL OF COMMUNICATION 2. II. III. Fundamentally, this model views communication as a transaction – a cooperative action in which communicators co-create the process, outcome and effectiveness of the interaction. In the transactional model, communicators can simultaneously be sender and receiver, because a message can be send back and forth between communicators. • Barnlund’s model is taken by critics as the most systematic model of communication. The transactional model shows that the elements in communication are interdependent. It is a contrast to typical long-term marketing approaches that emphasize building and maintaining relationships with customers. Non-verbal feedback like gestures, body language, is also considered as feedback in this model. TC or transactional communication has four key factors, simultaneous communication, multidimensional communication, time factor, and the noise factor. are: 1)Barnlund’s Transactional Model. Interactive model. In the following essay, I will look at what the key factors are and give some examples of how they work in my life. Transactional model. Barnlund Transactional Model The Transactional Model of Communication proposed by Barnlund states that giving and receiving messages is reciprocal. Different models that follow transactional model of communication. Transactional marketing is a strategy that focuses on a single point of sale to maximize sales volume for a company or product.