The brand is also strong on WeChat, with a loyalty program that lets fans who interact with the brand’s account earn points and redeem them within the app. It also stands out on social. Using the Mango TV app, viewers could purchase Inoherb products while watching the show or enter contests to win coupons. It is virtually impossible to track down the manufacturing plants for every beauty product made in China, but one analytical testing company says “Harmful ingredients have been found many times before and it doesn’t show any sign of slowing down.”. These woman have all partnered with big-named makeup companies to move huge quantities of product that sell-out quickly. L'Oreal Paris Inoherb Digital IQ: 130 The only local brand to join the top 10, Inoherb distinguished itself through a TV to Online marketing strategy. Like other Top 10 Beauty brands in China, Clinique built a social following by experimenting with the Nice app’s branded stickers. Below is a list of makeup brands made in China. If you know of more that should be added to the list, please let me know by commenting below. The next on my list of high end brands who aren’t afraid of labeling their products “Made in China” (or any other country those products are produced it) is, of course, Armani – a brand that’s produces fashion for all pockets and price ranges. The brand gained share through a sophisticated direct-to-consumer brand site, gamified cross-channel loyalty program, and conversion of VIP customers into influencers. Laneíge Digital IQ: 125. You’re right! top 10 Yep- it’s made in China. Points are rewarded for both online and offline purchases, and users can redeem them on the brand site as well as by SMS and on the brand’s WeChat account, Tmall store, and mobile app. Yet I have other Ulta cosmetic items that are made else where. Chinese brands maintain the highest average Digital IQ in L2’s Digital IQ Index: Beauty China; although all the Genius brands in the study are Western, digitally they continue losing ground to their Asia-Pacific competitors. 8. But does “Made in PRC” (People’s Republic of China) or “Made In China” make up deserve this reputation? , , Beauty If so, you might wanna grab an extra tube of foundation right now, or switch to one that is made in the USA. , I have nothing against China made products after all some brands like HP, Sony, Samsung and many popular brands out there manufacture their products in China. Beauty and the best: 10 cosmetics brands that dominated China in 2017 Women love beauty and make-up. Loreal is made in the USA so thankfully my favorite mascara should be ok. Sunscreen: That Coppertone Water Babies Spray-on Sunscreen you carry in your beach bag? China has extremely strict laws for European beauty ranges, so any of the brands you commonly see on Aliexpress and Alibaba must, in theory, adhere to these laws and regulations. If red is classic Chanel, classic Dior is gold – another colour favoured in China. Dec 15, 2015. , The only difference is that they are made with specifications and must meet the stipulated standard. Laneige The counterfeit cosmetics trade certainly does. I recently received a free bronzer as a gift from Ulta that was labeled Made In China, their brand. Gartner Terms of Use In actuality, these dolls are made in China, like many other products by parent company Mattel. Enter your email address to subscribe to this blog and receive notifications of new posts by email. You should still be aware that there are trace amounts of lead and other toxic chemicals lurking in your makeup and other goods. Clinique Stars like Nikkie Tutorials, Nicole Guererrio, Jaclyn Hill, and Carli Bybel have nearly 20 million followers combined worldwide. Makeup Brands Made in China Youtube has created a cosmetic BOOM for the beauty industry. SK-II is the most improved Index brand this year, rising in the ranks from Challenged to Gifted. China’s local brands have been manufacturing high quality beauty products and marketed aggressively through media and Korean beauty brands has … , I would like to know what skincare’s are made, tested, and produced in China. The brand drove consumers to Baidu Zhidao (similar to the Yahoo Answers Q&A site) hosted campaign pages by purchasing ads on relevant sites through Baidu’s programmatic network, ads in Baidu’s music app, a Brand Zone featuring video, and paid links against branded long-tail keywords. They are everywhere. We reveal the big hits and launches in the luxury fashion world in 2017. Write CSS OR LESS and hit save. Olay What they’re not taking into consideration ultimately is consumer’s health. Dana. Along with fellow Korean brand Etude House, Innisfree is the most searched Index brand on Youku. Reset Your Business Strategy Amid COVID-19, Marketing Organization and Operations Leader. ©2020 Gartner, Inc. and/or its affiliates. For nearly 99% of all makeup enthusiasts, the answer is YES. Furthermore, Estée Lauder leverages the Baidu ecosystem to boost brand awareness, search volume, and organic search visibility. , Sign up to receive our latest research highlights, expert blogs and news about upcoming events. , That success was propelled by before-and-after transformation videos from popular CCTV6 reality show “Come on Cinderella,” which the brand sponsored. By clicking the Privacy Policy. Few years ago, most of the top beauty brands in China were Western brands. Olay Digital IQ: 146 Olay used mobile community app Mei Zhuang Xin De to discover potential influencers, inviting users to post screenshots of their personal pages with follower, posts, and engagement stats. My concern is that some makeup made in China are made without proper attention to safety. The brand’s account is boosted by advertising and tight integration with its loyalty program; Lancôme is also not above making direct pleas for brand engagement at the end of each post. , Save my name, email, and website in this browser for the next time I comment. Maybelline 10. Thank you, We went to Costco last night and saw Made in Cambodia, Made in Bangladesh, Made in Mexico, Made in Vietnam and more. American Girl Brands, LLC, is a privately held company. For example, the Cushion CC cream campaign garnered 24.7 million impressions and 57,000 UGC mentions. SK-II , 4. , The brand sponsored the third season of popular TV show “Dad, Where Are We Going?” which airs on Mango TV.