1. Free for lunch Thursday? “As You Wish”: UncommonGoods knows its buyer persona and sends them mail according to their wish list or interests. Also, words like ‘Update’ or ‘Newsletter’ should be avoided as readers tend to ignore such emails. Use concise language, 2. Thrillist uses such eye-catching words in their subject line so that people open the content to read. Do email subject lines really matter? “New Video: (Topic)”: An effective email campaign is not only to increase sales or revenue but also to provide some value to the customers. One more example– “Hey, forget something? Whether you’re a lawyer, dentist, accountant, or consultant, or are just looking to improve the quality of your emails, these tips and examples will help you create professional email marketing subject lines that work for you. “Google sees smartphone heroics in Oreo. Keep this in mind when making your subject lines to … “Tonight Only: Get this NOW before it’s gone…”: It is difficult to resist the fear of missing out. That rate dropped to as low as 14 percent, on average, for emails with subject lines of 11 to 15 words. Trendy topics or trendy headlines should be used in subject lines to keep your readers interested. “Everything you wanted to know about email copy but was too afraid to ask”, 18. These email subject lines should be catchy and inspiring action without being overbearing. For you: ABT. One of the most important factors which email marketers are interested in is a higher Open Rate. There is no perfect subject line length for all emails and brands, but based on Omnisend research, email subject lines perform best if they are 21-30 characters long. And the sooner you realize that, the faster you will cultivate a flair for writing subject lines that drive opens, clicks, and conversions and … 15. For example, while inviting people to a hockey legend dinner, the email subject line can be, “Dine with Bruins legend Bobby Orr” rather than a generic one. 10. Great to meet you at Speed Networking last night! Satisfied with Smile Dental? “Where to Drink Beer Right Now” (Sent at 6:45 am on a Wednesday): Could have been better timed by Eater Boston. “Black Friday shoppers are the worst customers”, 8. 24. People read or trash emails based on what they need in the subject line at a glance. No one wants that. Every great partnership starts with that first email, phone call, or meeting. You can mention the discount value or use numbers to refer to the title of your listicle or a numerical benefit of the resource or service that you are providing. Make it clear in the subject line because confusing and false subject lines can lead to lower open rates and higher unsubscribe rates. 16. Celebrating: YOU! The truth is that people are busy and unless you follow up, you are liable to forget people you’ve met, events you want to attend, or promised introductions. While it’s usually pretty easy to write an email subject line for a message you’re sending to a coworker or friend, email marketing subject lines can be a bit more challenging. Make sure that when you ask for reviews, you do so from a feedback perspective and not in exchange for money or even discounts. This is what Manicube used in their email subject line. This email from Beardbrand promotes useful content and information. Here are some business email subject lines examples for making an introduction. Here are some ideas for coupons you can include in your email marketing. The reader might overlook important information or might be disinterested to read the whole thing.