Initially, brewers Whitbread launched Stella in the UK with advertisements featuring the slogan "Stella's for the fellas who take their lager strong". Stella Artois (/ˌstɛlə ɑːrˈtwɑː/ STEL-ə ar-TWAH) is a Belgian pilsner[1] of between 4.6 and 5.2 percent ABV which was first brewed by Brouwerij Artois (the Artois Brewery) in Leuven, Belgium, in 1926. Because brewing is a natural process, values are approximate and may vary slightly. In 2012, AB InBev lobbyists, Portland Communications, were exposed in a political scandal in the United Kingdom, when a member of the Labour opposition party pointed out that the company, then owned by Tim Allan, a former advisor to ex-Prime Minister Tony Blair, was trying to remove the expression "wife beater" from this Wikipedia article. Stella Artois is brewed in Belgium (in the plants at Leuven and Jupille) and the United Kingdom, as well as in other countries. The name Stella Artois is held within a cartouche which was influenced by the style of Belgian architecture in Leuven. The UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotiv inspired by Giuseppe Verdi's La forza del destino. [4] Stella Artois is now owned by Interbrew International B.V. which is a subsidiary of the world's largest brewer, Anheuser-Busch InBev SA/NV. Stella Artois has been or is a primary sponsor of the Cannes, Melbourne, and Sundance film festivals, the Independent Spirit Awards, the Dallas International Film Festival, and the Little Rock Film Festival. [5], In 1708, Sébastien Artois became head brewer at the Den Hoorn brewery in Leuven, a brewery established in 1366. Since 2008, a 4.8 percent ABV version has also been sold in Britain, Ireland, Canada and Australia. The beer Stella Artois calories are 153 grams with contains ABV of 5.2% Knowing the Alcohol Content of Stella Artois is necessary before you take a sip. Click to enlarge. Stella Artois is also brewed for the Australian market by Lion. Stella Artois has been associated with film in the UK since 1994, organising events, sponsoring television, and hosting a website. [19][20], CS1 maint: BOT: original-url status unknown (, "Inbev expected to launch 4% Stella Artois", "Company Overview of Interbrew International B.V.", "11 Things You Should Know About Stella Artois", Interbrew acquires brewing activities of Whitbread, "Watch the new Stella Artois 4% commercial", "No smooth outcome as Stella 4% sales fall", "Sun Inbev Ukraine Brands : Stella Artois", "Lion welcomes Stella Artois and Belgian specialty beers into its Australian portfolio", "Lobbying company tried to wipe out 'wife beater' beer references", "Portland brews up row over 'wife-beater' Stella", "Chique 'Franse' Stella-spot gaat de mist in op Super Bowl", "Stella Artois maakt weinig indruk op publiek Super Bow",, CS1 maint: BOT: original-url status unknown, Articles with unsourced statements from October 2014, Articles with unsourced statements from December 2013, Creative Commons Attribution-ShareAlike License, This page was last edited on 19 November 2020, at 14:32. If you do not wish for cookies to be used in your browser then please do not enter this site as they cannot be turned off for the website to work effectively. [14] In the United States, Stella Artois is imported and distributed by Anheuser-Busch. Home Alcoholic Beverage Beer Imported Beer. Gluten-free and crafted with natural flavors, Stella Artois Cidre is the perfect go-to-summer drink. By 1960, about 100 million litres of Stella Artois were being produced annually. The images showed a Stella-monogrammed half-pint glass (due to its strength) – in one advertisement with a muscular 'glass arm' for a handle, in the other a glass sitting beside a torn-in-half telephone directory.