Both these strategies are necessary for the success of a business in the long run. A proactive risk strategy generally consists of focusing efforts on mitigating the risk of pre-emptive threat occurrences. This involves devising plans to protect critical assets via educating the business … And to highlight this point, let’s take a look at some examples from firms that are leading the way and implementing their own proactive strategies at different stages of the customer lifecycle: AT&T. Proactive strategies are essentially those strategies … Proactive and reactive strategies are two strategies that are extensively used by various organizations. Companies that practice a proactive stance exceed the legal minimums in terms of social responsibility, as they think ahead about issues that matter or potential problems. In organizational behavior and industrial psychology, proactivity means anticipatory behavior, taking control of situations and … Their proactive strategy … AT&T … Examples of Organizations That Use Proactive Stances. Proactive management is a vital part of risk management that businesses need to practice to achieve success.