At Gucci, a new tone has been ushered in with Alessandro Michele’s eclectic, often baroque aesthetic: part chic granny dressed in her most expensive curtains, part glamorous alien descending to earth with a metallic shimmer. Doubtlessly, Milan Fashion Week is the biggest fashion industry around the world and part of the Big four fashion weeks. Towards the end of the 20th century a further slew of designer stars were rising: from Moschino with its provocative slogans, to Dolce & Gabbana’s excess and nostalgic nods to bygone eras, to Miuccia Prada reviving her family’s long-standing Milanese business with a series of minimalist backpacks before branching out into ambitiously understated womenswear. The city houses two fashion weeks: in Spring and Autumn. Established in 1958, Milan Fashion Week was hosted by the Camera Sindacale della Moda Italiana, which later changed its name to Camera Nazionale della Moda Italiana. The events dedicated to women's fashion are the most important (Womenswear / Milan SS Women Ready to Wear, and Milano Moda Donna being the major fashion shows). Then, as the 1970s and 1980s hit, a series of Milan-based designers including Giorgio Armani and Gianni Versace became wildly popular, helping to cement the city’s status as a sartorial capital. Milan Fashion Week for the upcoming Spring/Summer 2014 collection starts Wednesday, September 18th. For many centuries fashion in Italy only existed on a local level, with a long legacy stretching back to the Middle Ages of different cities specialising in their own crafts, fabrics and luxury goods, as well as distinct sartorial flavourings. Events were originally organized by the British Fashion Council, who still organize the events today. Milan fashion week includes more than 40 shows each season and transforms the city into a touristic hob by simply creating various venues for the shows selecting the most elegant and influential palaces to become the stage for design. On 20 November 2013, Giorgio Armani announced he has decided to join the Italian Chamber of Fashion. In 2013 the autumn/winter Milan Fashion Week started on 20 January with Paola Frani, and was followed by shows from major fashion houses such as Armani, Roberto Cavalli, Dolce & Gabbana, Etro, Fendi, Ferragamo, Gucci, Jil Sander, Marni, Max Mara, Missoni, Moschino, Philipp Plein, Prada, Pucci, John Richmond, Tod's, Versace etc. How Italy’s fashion capital came to carve out its reputation as the most glamorous fashion week of the Big Four. With a fashion industry specializing in luxury goods dating back to the middle ages, the city of Milan, Italy has a well-earned reputation as one of the most stylish cities in the world. The summer events dedicated to men include Menswear and Milano Moda Uomo. Historically, Milan developed a name for high-quality textiles and tailoring. Famous participants include Italian and international designers like Gucci, Prada, Versace, Moschino, as well as emerging designers. Milan’s quintessential bi-annual event, yes, it’s Milan Fashion Week. A northern industrial city with good manufacturing links, it became a natural home for many designers as the popularity of ready-to-wear collections exploded. Featuring slinky velvet suits, half-unbuttoned, jewel-bright blouses and coats in citrus shades, it was a sumptuous, sultry collection, and one that helped boost Gucci’s sales by 90 per cent between 1995 and 1996. On the 20th anniversary of Gianni’s death in 2017, five of his favourite original statuesque supers paid tribute to him on the catwalk, showcasing a series of rippling lamé dresses. The trio of Fontana sisters, based in Rome, found themselves dressing celebrity clientele (Audrey Hepburn and Elizabeth Taylor among them), while the Cinecittà Studios hosted both foreign and local talent – most famously Federico Fellini, whose 1960 movie La Dolce Vita helped to cement the status of the little black dress, as well as a particularly voluptuous image of Italian style. These days, plenty of the same names still rule the roost, as well as the MFW schedule. [7] Chiara Campione of Greenpeace Italy said the demonstration was set up to "...ask Italian brands, especially Versace, because it has the highest level of hazardous chemicals in its products, to publicly commit to eliminate harmful substances from the various stages of production. This page was last edited on 18 July 2020, at 14:41. This is an unmissable event for … The Milanese fashion maintains the simplicity, sobriety and the fabric quality. The other 3 fashion weeks includes; The London, Paris and the New York. Twice in a year, it takes place with women and men’s fashion week. The 2016 edition is held from 21 to 27 September. It includes 132 collections and 74 fashion shows! Since the first edition Milan Fashion Week has been taking place semi-annually with a women and a men’s fashion week. Maria Antonelli, Roberto Cappucci, Princess Caracciolo Ginnetti, Alberto Fagiani, Giovanni Cesare Guidi, Germana Marucelli, Emilio Federico Schuberth, Simonetta Colonna Di Cesarò, Jole Veneziani, Francesco Borrello, Giovanni Battista Giorgini, and the lawyer Pietro Parisio. This was the forerunner of the body which subsequently became the Camera Nazionale della Moda Italiana. Milan began as a centre of fashion in the Middle Ages and Renaissance, as in Venice and Florence, the making of luxury goods was an industry of such importance that in the 16th century the city gave its name to the English word "milaner" or "millaner", meaning fine wares like jewellery, cloth, hats and luxury apparel. Latest Professional Professional. The fashion in Milan is inspired by the Parisian culture but has developed on its own over time. The echoes of this system rang through to post-Second World War when Italy first seriously entered the global fashion market, with several cities vying, overtaking and losing out to one another as they tried to set themselves up as the place for fashion.