79. Below are a list of content strategies you can get started with today. 50. 57. Partner with Broadly and start generating fresh traffic with ease. 34. Donate branded prizes for local fundraisers. Create a Twitter account and start following experts and influencers in your industry. Businesses providing a local service like pet care or home services can really benefit by having a good Yelp strategy. The digital world has made marketing easy and affordable, but that doesn't mean you shouldn't get out into the world to promote your business. Revisit or start your market research. But like all other forms of marketing, you need to keep your market in mind in terms of knowing where to find them and how to best talk to them. "Direct Mail is Hot Again. Create a business mascot to help promote your brand. Take out an ad in your local newspaper. Launch a multipiece direct mail campaign. These ads are great because you can easily turn them on or off and helps you find out where your audience is and how to best reach them. No matter what your budget, we have provided a list of marketing ideas to help you increase traffic, leads, sales, and reputation for your business. Here are some tutorials to get your business set up right on Google. 2. It's easy to click "follow" on social media, but consumers aren't so easy to give out their email. 6. Hence, successful business marketing focuses efforts around the tactics that … Sign up for online business training to revamp, expand and fine-tune all of your marketable skills. You should always have something with you that you can give to a lead. Join a small business group such as the local chamber of commerce. 5 Ways to Authentically Engage Your Customers. 66. Sign up for the Help a Reporter Out (HARO) email list and submit to be interviewed for media stories. Our editors and experienced writing team regularly update evergreen articles and publish fresh new content. 56. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Further, you need to know how to use the social media platforms you're on as they're not one-size-fits-all. 2020. 35. Whether you have been a business owner for 6 months or 60 years, it’s always a good idea to think of ways to grow your business. 60. 76. "Marketing vs. Advertising: What’s the Difference?" Create a newsletter to keep and build a relationship with your customers, Social Ads (Facebook, Linkedin, Pinterest, Instagram, Snapchat, etc), Retargeting Ads – This is showing ads to people who have already been to your website. For example, take YouTube content and splice for Instagram TV or Facebook. Here are 22 benefits of having a website for a small business, How your small business can use video marketing to increase revenue, Create a mobile-friendly & well-designed website, Optimize your small business Facebook business page for success, Embed your Facebook reviews on your website, Use Facebook ads to increase leads to your site, Learn how to ask small business customer for Google reviews, Create a Google review link to easily email customers and clients, Work on removing negative reviews from the top of Google search results, Build a strong Yelp profile for your business profile, Learn how Yelp filters reviews and what you can do about it, Report inappropriate and fake reviews to Yelp, Don’t know how to ask for a review? 5. 25. Publish Great Content. Copyright 2020 Broadly Inc. All Rights Reserved. Accessed Jan. 20. Here at Small Business Trends, our marketing tips, ideas and how-to content is original and thoroughly researched. 94. Offer a free download or incentive to encourage people to add their email address to your list. If you are short with time, the Broadly Team has created multiple tools for business owners to turn visitors into leads, manage those leads, and gain online reviews from happy customers. 58. In fact, 84% of customers trust online reviews as much as a personal recommendation (online statistics source). Marketing is one of the most important parts of any small business, and it's especially important for new startups. Start a client appreciation or a brand ambassador program. 40. Start a free monthly email newsletter. 61. A content strategy connects is when your company’s content is created with your businesses goals and user needs in mind. 24. Hire a public relations professional. Share on Facebook. 8. Get a full-body branded paint job done on your company vehicle. Create multiple approaches, and split test your mailings to measure impact. Customer Loyalty Program – Implement a program to keep customers coming back. 19. 21. Stay on top of current and growing trends, such as new social media platforms or tools. People love free stuff and discounts. 23. 27. 12. Write a unique selling proposition (USP). Yelp is a marketplace that is set up to focus exclusively on helping people find businesses and services in their local area. Here’s How to Use It." Include a clear and enticing call to action on every direct mail piece. Accessed Jan. 20, 2020. Business; Holiday; 15 Holiday Marketing Tips for Small and Big Businesses. Send out a customer satisfaction survey. 28. Here are a few examples of what offline media channels are, and what you can do to expand your business. 39. Here are a few tips and links to follow! Set up Google Analytics on your website and blog. Businesses providing a local service like pet care or home services can really benefit by having a good Yelp strategy. Take a controversial stance on a hot industry topic. 26. "Direct Mail is Hot Again. Since October, holiday shopping has brought in billions after billions of dollars in revenue. However, people on your email list are more interested and committed to your business. Rewrite your sales copy with a storytelling spin. 25. Whether you work in a startup or an established small business or mid-sized business, we speak to you not about you. Marketing for small business relies on limited resources and budgets. Here are some tips to help your business on a Yelp. 63. Having a simple presence and strategy can turn Facebook into a viable channel to grow your company. 36. Take out an ad in your local newspaper. Content comes in many forms, from text and video to graphics and more. Here is a list of 101 small business marketing ideas to get you thinking about all of the different ways you can promote your business.