On Burger King's final stunt of the year, Ian Heartfield, chief creative officer at BBH London said: “Placing our competitor's product in our own ads throughout 2019 without anyone knowing has been one of the most fun ideas we have ever executed. easing the latter about its cooking methods via a series of well-placed billboards (or 'grill-boards'). Of the ads, Burger King said: “We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. Burger King’s Whopper is positioned as a heftier option for fast-food lovers getting their burger fix. But we want to be clear — it all stems from the respect we have for them. “The only instance where it might not seem so, is when we’re bantering with our competitor. As 2019 winds to an end, Burger King has a secret to reveal: to prove that the Whopper outsizes rival McDonald’s Big Mac it has hidden one behind every advert this year. And we know McDonald’s stands for the values we stand for, too. It's not clear what the McDonald's Corporation thinks of the campaign but Kasila said, "The only instance where it might not seem [Burger King stood for love], is when we’re bantering with our competitor. And earlier this year, the well-documented burger rivalry between Burger King and McDonald's heated up once more, with the former teasing the latter about its cooking methods via a series of well-placed billboards (or 'grill-boards'). It is of course just a good old fashioned product comparison idea, but it's been brought bang up to date by some lateral thinking and rebellious media behaviour. We're loving it.". But due to the size of its own burger, the rival was often eclipsed from sight. Burger King & Ronald McDonald kiss in ad celebrating “everyone’s right to be just the way they are” The posters include the tagline, "Love Conquers All." ", 21 Male Nudes and Portraits From Nick Mesh, What Happens in Georgia Will Affect Every LGBTQ+ American, Deb Price, Pioneering Columnist on LGBTQ+ Issues, Dead at 62, Jo Ellen Pellman & Ariana DeBose Are Adorable in New The Prom Trailer, Breakthrough HIV Test Offers Double-Duty Innovation, Trump Coup Spokesperson Betty Bowers Has Thoughts on Lindsey Graham. All the way over in Finland, Burger King is celebrating Helsinki Pride with an ad campaign of their royal mascot and Ronald McDonald kissing. Burger King released ad seeming to show mascot kissing Ronald McDonald ahead of Pride week "Love Conquers All" was the message of the ad debuted before Finland's Pride festivities Helping publishers increase engagement, improve monetization and drive new audiences. Subscribe today and be educated, entertained and empowered. This article is about: World, Burger King, McDonald's, Creative Works, Creative, Brand. All rights reserved. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. Providing great companies with the recognition they deserve. Following this, it launched a 'Very Scary' campaign that offered free Whoppers to the first 500 clowns to show up at its London flagship restaurant on Halloween night. Holding events to support, inform, challenge and advise. Within every piece of print, TV, OOH and in-store advertising, Burger King placed a Big Mac behind every Whopper photographed. This is the latest in a long line of McDonald's-targeted advertising from Burger King that cheekily roasts its competitor. All people have to do is open Burger Kings AR app, point their phone at any competitor’s ad… As 2019 winds to an end, Burger King has a secret to reveal: to prove that the Whopper outsizes rival McDonald’s Big Mac it has hidden one behind every advert this year.