Make sure that when you ask for reviews, you do so from a feedback perspective and not in exchange for money or even discounts. Add text or content which will invoke interest in the reader’s mind. Follow-up emails are essential in business, sales, and networking. Avoid ‘no-reply’ sender name, rather keep a familiar name, 10. It is one of the best strategies in Content Marketing that not only helps to retain good relationships but also in lead generation. 5 Email Marketing Best Practices to Avoid the Spam Folder, Here are some ideas for coupons you can include in your email marketing, it’s not kosher to offer monetary incentives for reviews, Guide: Building a 30/60/90-Day Marketing Plan for Post-Pandemic, COVID-19 Stats That May Impact Your Marketing: What to Know, 4 Ways to Connect Authentically with Your Audience During COVID-19, How to Future-Proof Your Marketing Plan with SEO, Separate, Together: Businesses Offer Leadership for Communities, Meet Your New Freelance Writer (we hope!). Email A/B testing will help you understand what language will make people click on your emails so that you can improvise according to the result. Not only does it make the email look important, but it also triggers the reader’s curiosity, which greatly increases the chances of them opening it. Get on the Road to Code: Free Class this Thursday, Thanks for coming out! One of the most important factors which email marketers are interested in is a higher Open Rate. Think about the words which matter the most and exclude unnecessary details. Many people shy away from follow-up emails, feeling that they’re nagging or bothering the recipient. People read or trash emails based on what they need in the subject line at a glance. For example, a dog walking company Wag! Here are some gentle yet effective reminder email subject lines for your upcoming shindigs: Customers are the lifeblood of a business and many small businesses have customer loyalty programs in place to show appreciation. “Everything you wanted to know about email copy but was too afraid to ask”: CopyHackers uses one of your fears or pain points to urge you to take a quick look into the email. Every great partnership starts with that first email, phone call, or meeting. “New Video: (Topic)”: An effective email campaign is not only to increase sales or revenue but also to provide some value to the customers. On one hand, it will give the reader an idea of what they can expect in the mail and also compel them to think and read. Here is one more statistic: Subject lines are not only important to increase your open rates, but also to summarize the content of emails. “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”: It is very likely that a humorous or sarcastic subject line works the best. Personalization can really work wonders and urge the recipient to open the email as it makes them feel special. Reduce Bounce Rates with Email A/B Testing. The words you choose for your email subject lines can have a big impact on whether or not the hard work you’ve put into your email will pay off. “you free this Thurs at 12 PM PST? Over and over again, the aspect of personalization has been stressed upon because it brings in positive results. Let’s be friends — Like and Review us on Facebook. 6. “The price dropped for something in your cart”: These retargeting email subject lines can prompt you to visit your cart once again or complete some unfinished purchase. Did you know that 47% of email recipients open email depending on the subject line whereas  69% of email recipients report email as spam based solely on the subject line?