When I lived in China as a child, I remembered recess as a time that was dedicated to group projects. According to the existing research, individualism (vs. collectivism) is characterized by the view of an independent self (vs. interdependent self) (Markus and Kitayama, 1991). Together with the Individualism-Collectivism (Ind/Col)-heuristic (e.g., ), such values are among the most commonly used operationalizations of cultural differences. Asian cultures, by contrast, emphasize cooperation and view people as groups rather than distinct individuals, which is known as collectivism. People living in the United States, for example, are taught to be self-reliant and to make decisions on their own. Nagarajan Ramamoorthy University of Houston-Victoria , 14000 University Boulevard, TX 77479, Sugarland , USA Phone: (tel: +1 (281) 275 3381 E-mail: ramamoorthyn@uhv.edu Correspondence ramamoorthyn@uhv.edu, Amit Gupta Indian Institute of Management – Bangalore , Bannerghatta Road, Bangalore , 560 076 , India Phone: +91 80 6993322 , Ron M. Sardessai University of Houston-Victoria , … Country-level and individual-level individualism-collectivism. A great deal of research has utilized individualism–collectivism as a key dimension to analyze and differentiate cultural orientation. Recognizing that individualism and collectivism both contribute to entrepreneurship can guide decision-makers to examine the inventory of these orientations in their firms or regions, and implement policies to address shortfalls. According to collectivism, your life doesn’t belong to you. We know it is either/or. Summary. Western Individualism vs. Eastern Collectivism in the Age of the Coronavirus In Asia, people wear face masks because they don’t want to risk getting others sick; in the US, people wear them so they themselves don’t get sick. Collectivism and Individualism are irreconcilable. This approach is known as individualism. The cultural constructs of individualism and collectivism (I-C) have been closely identified with different conceptions of the self. Collectivism vs Individualism. Both collectivism and individualism are principles, practices, political theories, and cultural patterns. Choose Individualism. The results confirm the effect that cultural background has on individualist vs collectivist orientations in both of these cultures for male and female students. Country-level individualism-collectivism is based on Hofstede’s model [] and reflects how individualistic or collectivistic a nation is.According to this model, individualism and collectivism are seen as two polar on a unitary dimension, with one pole being individualism and the other being collectivism. Culturally, we are dealing with two differing fundamental ideologies; – China in the East, with a society built upon ideologies such as Guanxi which are based on Collectivism, with a top-down hierarchical structure. Individualism champions self-reliance, self-determination, and individual liberty; collectivism says that each individual must be made to serve the interests of society as a whole, regardless of his or her own desires, values, or ambitions. And the U.S. in the West, with a deep sense of individualism based on democracy with social and political freedoms. Individualism Versus Collectivism Views is an article meant to help you choose a balance between the two current world views with their pros and cons.. Look, individualism is no long a Western world view. Just as the world is now viewed as a global village, each and … The people in a collectivist society can easily sacrifice their individual benefits for the sake of the whole society’s progress. In this study, individualism vs collectivism, in line with the work of Triandis in 1985, was assessed in two groups of male and female students, in Egypt and Germany.